Meta Sees VR Health Revolution, Will Make Its Subsequent Headsets “Sweat-Proof”
By
When Meta — then often known as Fb — purchased Oculus for $2 billion in 2014, the digital actuality headset was anticipated to develop into a house for next-generation gaming. What the social community didn’t anticipate has been the embrace of fitness-themed apps to exercise in digital actuality.
“I now have a totally completely different mindset about the place I feel gaming on VR goes. The place it’s going, in my view, is it’s going to revolutionize health,” Rob Shaw, Meta’s director of North American sports activities partnerships, mentioned Wednesday at SportTechie’s State Of The Business convention. He spoke on the “Participating Followers within the Metaverse” panel alongside Sweet Digital CMO Andre Llewellyn and Atlanta Braves VP of promoting and innovation Greg Mize.
Meta ignited its push into health final November with its acquisition of digital actuality health app Supernatural. With VR apps that span boxing, dance and different full-body exercises, Meta is constructing its subsequent Quest headset to be “sweat proof.”
“The subsequent iteration that we’re going to have of our present Quest 2 product is to make the headset extra sweat proof, to have the controllers have higher grips,” Shaw mentioned. “Individuals are utilizing our platform to exercise, and it’s not one thing we essentially forecasted. We now have creators who’re creating these video games for individuals to be lively. So I feel gaming goes to vary in some ways.”
Final month, the NFL partnered with StatusPro to develop a digital actuality soccer recreation. That recreation, which can be accessible on Meta’s Quest and PlayStation VR headsets, will prioritize motion — comparable to customers making bodily throwing motions — whereas enjoying quarterback in its digital soccer atmosphere.
Meta additionally partnered with the NFL round Tremendous Bowl LVI to let followers costume their digital avatars in Rams and Bengals-branded clothes. The digital attire was free to purchase throughout Meta’s platforms, however the firm expects to finally have customers pay for his or her digital avatar’s swag.
“Our intent is to develop a market the place these jerseys or shirts could be bought,” Shaw mentioned. “There can be a enterprise mannequin the place the monies can return to the leagues and groups or whoever owns the IP.”
